Antonia Taylor PR logo

B2B communications creating change

All businesses want to create that edge – with their customers, their people, communities and advocates. Antonia Taylor PR embraces communications to help get them there. We look at where your business is, where you want to be,  and map out how PR will help you get there,  to elevate your profile and reputation, where it matters.

By truly understanding your business, we will find the right communications mix to work for your brand and to connect with your audiences. We are passionate about the impact effective PR can make on small, fast growing businesses.  Strategic, creative, adaptive, Antonia Taylor PR is a different kind of PR partner; one that delivers business edge.

What we do

Public relations campaigns

Understanding the complexities of communicating within the B2B marketplace, our approach focuses on the drivers specific to your business and how to build stakeholder engagement. We work closely with our clients to develop a PR strategy that is aligned with their marketing activity, supports business goals and delivers that return on investment.  

Messaging

A set of harmonised messages underpins effective communications programmes; articulating your vision and values is key to building brand advocacy. Working collaboratively, Antonia Taylor PR can help you identify and build clear messages to engage the media and shape the way your audiences relate to your business. 

Media relations

We know how to get the media interested and engaged with your business. Be it through press releases, features ideas, comment opportunities, profiles, interviews or journalist briefings, we will manage your relationship with the media effectively. Antonia Taylor PR has extensive hands-on experience of dealing with national, broadcast, business, trade and regional media.

Content creation

Creating compelling content is at the heart of all communications; effective content marketing is vital for B2B marketing. Antonia Taylor PR can help overcome the resource challenges for producing audience-centric content and copy-writing, from blogs and brochures through to newsletters, annual reports and speeches.

Events

Events are an essential ingredient for successful PR campaigns. They help you dial-up customer engagement, boost community building and raise your business’ profile. Antonia Taylor PR will work with you to design a successful event concept, engage the right speakers, shape content, and, of course, manage publicity.​

Social

Social media has transformed the world of PR and, more importantly, how businesses connect with their customers. Effective social communications is resource-intense; we have the expertise to recommend the right strategy for your business, integrated with your overall programme, powering direct engagement to activate and inspire your community.

Why we're different

Clear thinking

Antonia Taylor PR combines strategic thinking with creativity to help clients tell their story – across the right channels. We’ll work with you to define the right KPIs to ensure your PR programme is measurable.

Honest

Our purpose is to help clients drive customer and influencer engagement through PR. If we feel another marketing discipline will get you better results, we’ll be the first to let you know.

Transparent

A transparent pricing model shows our commitment to delivering affordable director level service. Open reporting, co-ordination and accountability deliver a fully integrated PR programme.

Personal

I work in partnership as an extension of your team. Building long-term relationships – through listening and collaboration – is how I've built my business. For me, it's about getting under the skin of your business to create a bespoke PR campaign designed to support your specific business needs.

Flexible

Working in a retained capacity or on a project basis, Antonia Taylor PR will develop a strategic, results focused approach to elevate your business profile and credibility while minimising the impact of PR on your time.

Specialist sectors

SMEs

From leading Government support programmes for SMEs through to launching innovative start-ups, Antonia Taylor PR understands the issues facing small businesses. Whether you are a business looking to engage with SMEs or a small business wanting to amplify your reputation, we can create the right PR programme for you.

Professional services

Having worked with professional service firms for 17 years, we can help you map out the right thought leadership platforms to help secure the right coverage for your business. Antonia Taylor PR has experience working with Top 20 accountancy practices, law firms and management consultancies, delivering impactful PR to ensure clients stand out as leaders in a crowded market.

Technology

Having worked with leading global technology brands and disruptive start-ups Antonia Taylor PR understands that tech companies need to talk the language of business to their customers. We focus on audience-centric campaigns to reach audiences across hardware, software, services and telecoms through key influencers – media or bloggers.

Public sector

Antonia Taylor PR has worked with government departments including BIS and DWP as well as leading local government, health and education PR programmes. We also have experience of supporting national and regional charities.

About Antonia Taylor PR

I love what I do. I love helping SMEs and start-ups grow through powerful communications. As a driven, passionate PR professional I've worked hard to build a fantastic client base working with some of the most inspirational and ambitious business owners and leaders around.

Making the decision to set up my own business was about giving more back to my clients – better client service with a total focus on your business goals. Bringing the best value to you through creative strategies, flexible ideas and workable budgets.

I love PR too. As a profession I earned my stripes at a top 10 global agency, learning from colleagues who are now industry leaders. It’s also meant I can create and run a business that has helped me achieve professional success around my family and home life. It’s about choice and independence, having the freedom to work with brands I truly believe in, am inspired by and feel I can bring something to their success story.

In the bits around the edges, I discovered yoga – to bring balance back and help me breathe again.

"As part of our marketing strategies for this year we identified that we needed to enhance and create our awareness within the Thames Valley region. We were looking for someone locally with business to business PR experience. From the offset Antonia’s approach has been both refreshing and pragmatic. It’s obvious straight away that she has a wealth of experience and appreciates the challenges of getting yourself heard in the business to business space. Antonia also ran an excellent messaging workshop which helped us clearly identify the core messages we need to communicate. I would have no hesitation in recommending Antonia, in the few months we have worked with her she’s generated some excellent results and coverage."

Paul Macbeth, Macbeth Insurance

"Quite simply, working with Antonia has transformed my business. She is brimming with great ideas and has such a creative approach to her craft. Antonia is very much a fundamental part of our team and we couldn't have achieved the impact we have made without her. If you think PR is just about a press release you are missing the magic."

Louize Clarke, Founder, ConnectTVT and GROW@GreenPark

"We've now been working with Antonia for a year. In that time she's significantly improved our messaging, challenging us until it's strong and effective. We chose Antonia believing she would bring a fresh and creative approach – that's certainly been the case. We've also had more articles published than in last 12 years!"

Fiona Racher, Director, Business Development, Risk Decisions

"Antonia has provided PR support to FSP for three years. Her professional approach to PR and wider understanding of marketing in general has made her an asset to our team. Her particular skill, which we greatly value, is teasing out the true message in a story and focusing our minds on what our clients will want to know. Antonia has made a valuable contribution to FSP’s profile, in the press and online and we look forward to reaping the benefit of our continued relationship with her in the coming years"

Heidi Roberts, Operations Director, FSP

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